Identity Guidelines V.2 — February 2016

Brand reference

Every signature and symbol on this site renders through one centralized component. Variants whose approved artwork has not been supplied show a labeled empty state naming the exact file required.

1.04

Our signature

The signature consists of two elements: a wordmark and a Cross symbol. Their relationship is never altered, the signature is never set in type, and the wordmark is never used without the symbol.

1.05

Tag lines

Restore your Shore
Respect the Earth
Heal the Earth

1.06

Clear space

The signature is always surrounded by clear space free of other graphics or text, equal to one “B” height in the Beach Recovery name. The dashed field marks the enforced boundary; the component applies it automatically at every placement, including header and footer.

1.07

Signature sizes

Minimum digital width: 70 pixels. Print minimum: 0.75" (19 mm). Requests below the minimum are clamped by the component.

Artwork pendingsymbol-black.svg

Symbol minimum digital width: 11 pixels. Print minimum: 0.125" (3.175 mm).

1.08

Colour

Beach Recovery Blue
Pantone 647 · #236192
Beach Recovery Orange
Pantone 151 · #FF8200
Black
One-colour applications · #000000

The preferred version is the two-colour signature on white. On colour fields and photography the reversed white signature is used.

1.09

Signature variants and artwork status

color
signature-color.svg — approved vector
black
signature-black.svg — interim raster in place
Artwork pendingsignature-blue.svg
blue
signature-blue.svg — not supplied
Artwork pendingsignature-orange.svg
orange
signature-orange.svg — not supplied
Artwork pendingsignature-white.svg
white
signature-white.svg — not supplied

1.10

Cross symbol

Artwork pendingsymbol-blue.svg
blue
symbol-blue.svg — not supplied
Artwork pendingsymbol-black.svg
black
symbol-black.svg — not supplied
Artwork pendingsymbol-white.svg
white
symbol-white.svg — not supplied

The Cross symbol is preferred in lockup with the signature. Used standalone, it appears only in Beach Recovery blue, black or grey, and the full signature must appear within the same application.

1.11

Unacceptable usage

Do not reproduce the wordmark without the Cross symbol.
Do not rescale, distort, stretch or rotate any element of the signature.
Do not reproduce the signature in unapproved colours or in a tint of an approved colour.
Do not place the signature on complex backgrounds or in low-contrast environments.
Do not redraw the signature or set it in type.
Do not crop the signature or enclose it in a shape.
Do not place the signature closer than one “B” height to other graphics or text.

Assets

Supplying approved artwork

Approved SVG artwork is added under /src/assets/brand/ using the stable filenames listed above and registered in src/lib/brand.ts. No component changes are required; the labeled empty states resolve to real artwork automatically.