Mission – “We Recover Coastlines”
The mission of the Beach Recovery Foundation is to seek out and fund research and development opportunities designed to recover eroded coastlines.
How We Accomplish Our Mission
At Beach Recovery Foundation, we believe businesses can become immensely profitable by saving the environment. Our research and technology help companies significantly improve their own financial futures by saving our most under-appreciated natural asset – the coastlines.
PROBLEMS CURRENTLY FACED
For too long, companies have treated profit and environmental conservation as mutually exclusive goals. Coastal erosion caused by construction of the near shores is leading to the loss of land, which threatens delicate ecosystems and fish populations, beaches and beachfront properties, ultimately contributing to global warming as the sea level rises. But this is not just a problem for environmentalists to solve. Major corporations can no longer afford to ignore this issue, which is putting the natural resources on which their businesses depend at risk—and not only in the long term. Oil and gas companies regularly suffer costly damage to their infrastructure as water levels rise and oil spills wreak havoc on their public image. The destruction of natural aquatic habitats is murdering commercial fishing companies’ bottom lines as it kills off its product. Properties are being destroyed as land literally falls into the ocean. Solving the problem will require businesses to work collaboratively with governments to implement solutions and make the restoration of shorelines a priority.
- Misconceptions and roadblocks
Since the payoff of sustainability measures is not always immediately apparent,
companies often find it difficult to justify the kind of expensive and long-term investment needed for projects such as coastal restoration. Even though consumer demand has forced some corporations to implement goals related to the environment, these goals are still often perceived as separate from and secondary to business goals. In
reality, the restoration of coastlines offers both short-term and long-term benefits for businesses involved.
Lack of awareness – While the importance of reducing carbon emissions and greenhouse gases is widely understood, the issue of coastal erosion does not receive nearly enough attention. Little known is that coastal erosion is a primary factor in rising sea levels and that reversing this erosion would help combat climate
change. Therefore it is essential to dramatically increase awareness of this issue among governments, companies and the
general public in order for it to be treated as a priority.
Relevance – While the impact of coastal erosion may be obvious for property owners whose homes are falling into the ocean, many others currently feel removed from this issue. Even if companies understand the risks,
they may feel that the responsibility for solving this problem belongs to the government. However, coastal erosion is a global problem that has deep economic costs for everyone from the businesses who operate in these areas to individual consumers.
III. A FEW KEY WAYS BY WHICH BEACH RECOVERY SOLVES THESE PROBLEMS FOR CLIENTS
Beach Recovery Foundation helps fund research and the development of new technology that can reverse near shore erosion far more effectively than other methods that have come before it. Gregory Sarno and his team act as consultants, coordinating partnerships between organizations and government agencies to implement the technology and apply their research findings.
Beach Recovery Foundation understands that coastal erosion deeply impacts the entire ecosystem. We are dedicated to raising awareness about damage to nearshore environments caused by man-made
construction, how it contributes to global warming and methods for reversing the destruction.
The restoration of coastlines has immediate benefits for all the industries targeted. It protects — and often literally expands — the assets of landowners, developers and oil companies, whose pipelines are at risk of being exposed to corrosive seawater.
A partnership with Beach Recovery Foundation provides positive PR opportunities for big companies.
The companies targeted may already be involved in projects that benefit the environment, but their efforts are often viewed as disingenuous by the general public or as necessary to fix the messes they have previously made. Investing in technology that not only doesn’t harm the environment but actually improves it goes one step further and is an opportunity to massively change public perception.